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Our Story

Inspired by our passion for nature and a profound bond with Peru, Tukuy is a purpose-driven company, a bridge between cultures, and a celebration of roots, dedicated to share with the world the inca’s most functional fiber, Alpaca Wool.


Our Core

I’m Juan, founder of Tukuy. Connecting people with the essence of my country, Peru, and empowering local communities, inspired me to create Tukuy, a purpose driven brand.

We’re all about generating a positive impact in local communities in Peru and making our slow fashion brand as eco-friendly as can be – one scarf at a time!

Wear the Change

Every Tukuy creation is more than just a piece of fashion; it’s a statement of sustainability and culture heritage. Also, each piece in our natural collection is unique!

We use alpaca wool at it’s most natural state and color; saving water, avoiding chemicals.

Tukuy = Transform

Our name, “Tukuy”, comes from the quechua word for “transform”. It represents our commitment to positive change.

When you choose Tukuy, you’re becoming part of a movement. Your support enables us to sustainably preserve Peru’s heritage and empower local communities.

Thank you for being a vital part of our story.

Our Values

At Tukuy, we think that all we do should be done with love. We’re on a mission to do good and be kind to the planet. Our aim? Creating a positive social impact and keeping it eco-friendly, all rolled into one.

Our Vision

Lead the way in sustainable blankets & accessories production, prioritizing the well-being of both humans and animals, while minimizing our ecological footprint.

Our Mission

To safeguard the traditions of peruvian alpaca wool production by crafting superior, functional home-ware & clothing accessories.

We are guided by the following principles

We care about alpacas

Alpacas Roam Free

Alpacas produce the best fleece when they roam free in the mountains. Alpacas are raised in small herds, using traditional methods. (They are corralled at night for safety).

Gentle Shearing

Most alpaca are sheared using shearing scissors, which is less stressful for the animals. All of our wool is sheared by following the national guidelines for humane practice.

We care about our planet

Low Carbon Footprint

All our production happens in Peru and we reduce our emissions avoiding multiple countries in our supply chain. Also, alpacas are eco-friendly by being gentle with soil promoting plant regrowth.

Eco-friendly Packaging

We avoid any kind of plastic in our packaging, we ship everything in cardboard or paper from FSC certified sustainable packaging.

We care about people

Fair trade

Our production is certified, ensuring our ethical standards, promoting fair treatment and improving livelihood for the people involved in our supply chain.

Our customers come first

We design each product having our end customer in mind: great fit, superior comfort and durability. If you have any question we are here to help, please contact us contact@tukuybrand.com